TikTok is introducing a fresh option that allows them to cut down on the volume of artificial intelligence-produced videos appearing in their timelines. This step comes as the company disclosed that it now features more than 1 billion content made with AI.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a global launch. This advancement aligns with a rise in content created by AI, spurred by emerging video-generation tools.
AI Proliferation Online
It has been noted that approximately 10% of the fastest-growing content creators on another major platform exclusively feature clips produced artificially. A significant portion of this content is deemed low-quality AI content, a term for substandard, mass-produced content that is frequently absurd or dreamlike.
“We know from our community that a lot of users appreciate content produced via AI tools, ranging from digital art to educational videos, and we aim to give people the power to see more or less of that, depending on their own preferences,” stated a platform representative.
Volume and Proportions
The platform disclosed that there are now 1.3 billion videos on its network tagged as made with AI. Collectively, over 100 million pieces of content are submitted to the app each day, making AI content a relatively small percentage of its overall inventory.
User Control Features
Users will be in a position to decrease or raise the level of artificial media they view by accessing the “manage topic” option in the application and choosing the AI content topic. Additional categories that are already be modified under the tool include current affairs, clothing, aesthetics, and movement.
AI Disclosure Rules
TikTok’s rules mandate users to label convincing AI-generated content, and it forbids malicious deepfakes of well-known individuals or critical incidents. Any realistic AI-generated clip that is not labeled can be deleted under its terms of service.
In addition, the app will now attach an AI-generated label to content made using its own AI tools, or flagged by an industry-wide initiative for identifying content made by AI. This action is intended to stop users from attempting to evade the labeling process.
Educational Initiatives
The company is furthermore introducing a $2m awareness program for professionals and groups to create informative material about ethical AI use. This project will benefit non-profit groups dedicated to training coding and technology.
Content Safety Approach
TikTok has supported its content review process, during controversy over intentions to cut jobs for hundreds of content moderators in the UK. TikTok is planning to eliminate 439 jobs in its content moderation department in its British office, with trade unions and online safety experts voicing alarm that people are being substituted by machine-led review.
A company official explained that human moderation would remain essential, but AI can protect employees by removing the most harmful content ahead of it gets reviewed by humans. The platform announced a significant reduction in explicit and harmful content reviewed by content reviewers over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to balance humans and technology to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we also think it’s very important to minimize viewing of unsafe media as quickly as possible, which is the area in which a significant AI assistance is making a difference work at speed.”
